CVS Ads for Investors Part 2

2013

The task was to use the CVS “teardrop” in creative ways to illustrate the new CVS Health business initiative to investors. These are not aimed at the general public. The illustrations needed to complement very abstract business concepts.

This page is part 2 of the project, which shows some more illustrative images depicting specific objects, rather than abstract imagery. I was exploring which approach would suit the ask better by presenting both options to the client.

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